Get to know the Altum Media team

Abby Millar

Partner

About me

Following my degree in Advertising & Marketing Communications, I spent my time experiencing marketing on both agency and client side, working on brands and businesses of all shapes and sizes. After a few months backpacking around Central America, I then went freelance, focusing on growing food and drink brands organically through creative content and marketing.

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Explore my latest posts

Email marketing is ever-changing and requires constant innovation and optimisation. A/B testing is a great tool to enhance the effectiveness of your email marketing.

Email Marketing

Unlocking Email Success: A Guide to A/B Testing in Email Marketing

Retention strategies for new customers gained during BFCM and Christmas.

How to Retain BFCM & Christmas Shoppers and Turn Them Into Loyal Fans

We share Google + Yahoo's new sender requirements to help combat spam and enhance inbox safety.

Email Marketing

Google + Yahoo’s New Sender Requirements

A guide to increasing the key click rate metric in email and SMS.

Email Marketing

How to Improve Email & SMS Click Rates

Stand out in a crowded inbox with precise email segmentation.

Email Marketing

How To Segment Email Campaigns By Interests and Behaviours

The annual event brought together the biggest brands, agencies and tech partners in e-commerce to network, share insights, and learn best practices.

Insights from our Trip to the E-Commerce Expo 2023

5 ways to deliver the perfect BFCM campaign for your ecommerce brand

Email flows are a series of automated, pre-designed emails that are sent to customers or subscribers and are usually triggered by a specific website action. They can drive revenue and increase customer loyalty. This blog discusses our 10 favourite email flows to try today!

Email Marketing

Top 10 Revenue Driving Email Flows for E-Commerce Businesses

Social Media Marketing

How your brand can win at social in 2023

Marketing Strategy

How to set your social media objectives for 2023

TikTok could be the key to maximising your social commerce strategy, read on to find out how brands can excel on this platform.

Social Commerce: the future of digital retail and the rise of short video

Influencers have populated social media spaces in recent years, growing exponentially in number and following. But who are they, and how can you work with them?

Social Media Marketing

Are influencers the new retailers?

With so many social media platforms peppering our screens, it’s difficult to know where to direct your time and money, particularly in the current economy when both are a luxury.

Social Media Marketing

The best platforms for social media marketing… and how to use them

Marketing Strategy

Marketing in a recession - why you shouldn't be stopping now

Christmas is coming! You might think it's too early to put your tree up but that doesn’t mean you shouldn’t be getting your 2022 festive marketing ready to unwrap. Here is our checklist of 10 things you need to tick off to ensure you are prepared for the busiest season of the year.‍

Marketing Strategy

The Altum Christmas Checklist 2022

Successful content creators inspire and grow communities by fostering shared identities, interests, and hobbies. Major brands are beginning to grasp the value that such pre-built communities offer.

Social Media Marketing

What is the Creator Economy?

Visit South Devon have recently recruited four new members to join their Board of Directors. We are proud to announce that Nathan Hoare, Founder and Director of Altum Media, has successfully attained one of these seats.

Our founder, Nathan, becomes a Visit South Devon Board Member

Every business can increase their profits by growing an online presence. We have put together just 5 tips for successful social media marketing.

Social Media Marketing

5 Tips for Successful Social Media Marketing

With over 80% of customers reporting that social media significantly impacts their buying decisions* investing in a strong future-proof social media marketing campaign is paramount for your business.

Social Media Marketing

What is social media marketing?

Stand out on social this year with this quick guide on adding video to your strategy.

Social Media Marketing

5 ways to use video for social media success in 2022

Altum Media win the creative category at Exeter Living Awards 2022

Altum Media scoops award at the Exeter Living Awards

Altum Media today announced a new partnership with Owen Richards, Founder of Air Marketing and Roots To Market, bringing him on board as Non-Executive Director.

Altum Media appoints Owen Richards as Non-Executive Director

Influencer marketing; what is it and how can we help you maximise it?

Social Media Marketing

What is influencer marketing?

Don't let your next product launch fall flat on social media with this handy guide

Social Media Marketing

How to: Plan a Successful New Product Launch on Social Media

Learn how to approach influencers and build successful collaborations to boost your marketing strategy

Social Media Marketing

How to: Approach influencers and build successful collaborations to boost your marketing strategy

Marketing Strategy

10 marketing strategies to grow your food and drink brand

Explore these 10 tips to take your social media to the next level

Social Media Marketing

10 tips to supercharge your social media marketing

Read about marketing your small business during a pandemic and download our free small business marketing checklist.

Digital Marketing

Marketing checklist for small businesses during the Coronavirus pandemic

Read all about our debut book, The Brewery Bible - South West Edition.

We've launched our debut book: The Brewery Bible - South West Edition

MEET all team members

Let's talk about growing your brand

Hit the button below to book your Business Growth Audit with one of our experts to see how we can take your brand to the next level.